I've been asked for a list of my SEO services a lot lately, so I've been working on descriptions of all the services I offer that will make sense to someone without too technical of an understanding of inbound marketing. Below is what I've come up with so far. If you would like to discuss engaging any of these services, contact me at feelinglucky@theespresseo.com or (208) 918-1SEO
The Clover: Inbound Marketing Analysis
The engine that powers everything else (and requires an artist to operate): This is exhaustive inbound market research that compiles tons of data about traffic volume, difficulty, commercial intent, etc. I slice and dice the data every which way. The result is that your inbound marketing campaigns are distilled down to the precise targets that will bring you the most money. It’s all about the bottom line. I even like to mix profit margin data into my efficiency metrics so that you can calculate relative ROI. Everything starts here.
This may benefit 1. businesses who may contract with me for SEO work, 2. other commercial SEOs, 3. in-house SEO’s, and 4. marketing directors who already have SEO arrangements—anyone who needs to know how to target their inbound marketing efforts, requires data, has a need for data analysis, etc. Whether you avail yourself of my services or not, if you do any inbound marketing you probably need this. I’ve never seen anything like what I can do and a much larger SEO firm I recently met with expressed envy toward my methods. We began discussing the possibility of having them outsource their own research to me.
The Chai Lattè: Competitive Research
Do you have a competitor you want to outrank or a phrase for which you want to dominate in the search engines? I will analyze up to 5 competitors or keywords and tell you precisely what you would need to do to one-up them.
The Barista: SEO Campaign Management
Management of ongoing SEO campaigns usually requires the following prerequisites: The Clover (market analysis), arrangements for ongoing copywriting (whether in-house, through my outfit, or with another commercial copywriter), and the Iced Mocha (link-building campaign). Once we have those in place, I can manage the campaign indefinitely, providing traffic reports with natural language analysis, rank-tracking, and professional direction of the efforts of everyone else on the team.
The Solo: Single Page Optimization
If you know (or think you know) your keyword targets, I can optimize a webpage for them. I use tools and my own skill to make sure your on-page SEO is top-notch. This does not include any programming or major changes to the page—mainly optimization of HTML use, meta data optimization, internal and outbound link optimization, image and video optimization, text-editing suggestions (based on Latent Dirichlet Allocation and other relevancy metrics in tandem with KW-specific competitive research), etc. I can guarantee I will beat the algorithmic relevancy score of any body of text so you will know your page is better optimized than the #1 page on Google.
The Doppio: Two-Page Optimization Package
Identical to the above, but for two pages instead of just one. Sometimes a single shot just won't do.
The Java: Local Listings Package
Affectionately named after my favor local café. Be first on Google Maps and other local directories. This includes setup and optimization of profile and basic maintenance and improvement instructions. You must have a physical location in the region for which you want a listing. The address does not need to be listed on your public profile, but you do need it. If you do not have a physical address in the region, talk to me.
The Affogato: SEO Consultation
Want to keep it short and sweet like shots of espresso pulled over gelato? Enjoy this high-impact treat by sending me a list of questions (as vague or specific as you want), and we'll schedule a conference call or an on-site meeting. I will answer your questions with understandable and actionable information and recommendations that you can integrate yourself or have hire someone else to implement. If I can’t answer your questions you get your money back. My competitor charges $2,500 for half an hour of consultation--and with good reason: SEO secrets are worth at least that much. Caution: it's rich. You might get a little more than you expected.
[SPECIAL: Right now I am irrationally obsessed with storing up legitimate reviews of my services on Google Maps. I am currently running a special where I will give you 30 minutes of SEO consultation in exchange for an honest review of my performance on Google Maps.]
The Grind: Hourly Work
Want well-researched and highly optimized copywriting? Do you have an entire batch of articles you need optimized? Do you have a need for any other task that my skills suit me for that I haven’t priced out?
The Iced Mocha: Link Building Campaign Management
All the research and on-page SEO in the world doesn’t get you to #1 in every case. Often you need an ongoing link-building campaign. This includes blog and forum commenting, social bookmarking, and some other tactics. Usually recommended for clients in semi-aggressive, national markets, or with wide profit margins. Arrangements for ongoing copywriting (whether in-house, through my outfit, or with another commercial copywriter) are typically a prerequisite for a healthy link-building campaign.
The Red Eye: Pay-Per-Click Campaign Management
A proper paid search campaign will necessarily have a positive ROI, as its effectiveness should be tracked and its data analyzed for constant fine-tuning. There is synergy between this type of campaign and an organic SEO campaign, as it provides data that the organic SEO cannot. It often provides a surge of conversions (leads or sales) quickly to get you going. Just don't burn yourself out.
